Our 5-Step Process Will Turn Your Company Into a Powerful and Recognizable Brand
IDENTITY | POSITION | EXPERIENCE | TRUST | CUSTOMER LOYALTY
5 STEPS TO CRAFTING A RECOGNIZABLE BRAND
COMPETITIVE ANALYSIS AND CONSUMER INSIGHTS
Determining your competitors is the first step to crafting a competitive analysis. During the analysis, our goal is to discover holes within the market and use this information to position your brand above its competitors. The competitive analysis depicts your competitors overall appearance—messaging, tone, brand positioning, graphical elements—and asks questions like: What advantages and disadvantages do you see in their message? Are they capitalizing on any current trends in the industry? Why do consumers love them? This detailed information will contribute to the creation of a successful branding strategy.
BRAND DEVELOPMENT AND STRATEGY
After reviewing your competitive analysis, it’s time to strategize and develop the brand. To do so, you must be able to answer difficult questions: What is our commitment to customers? What do we want our brand to become? How do we want to be perceived and what’s our competitive advantage? During the brand development and strategy process, we will define your brand by listing your goals, objectives, advantages, vision, mission, promise, and message.
BRAND IDENTITY AND POSITIONING
Once we have developed your brand’s identity, it’s time to bring it to life, beginning with your company name and logo. Did you know the color black symbolizes power while yellow is uplifting and optimistic? MeauxGul will take the psychology of color, along with hundreds of other variables, into consideration while drafting all branding materials. After your brand strategy is finalized, how will you get it in front of your consumers? Planning your brand experience is the last step in our branding strategy, and we make sure each piece of collateral—advertising, marketing, exhibits, signage, packaging, video, social media, and other events—is unique enough to stand out amidst the competition.
REVIEW AND IMPLEMENT
Before launch, we’ll review all materials to ensure everything is accurate and consistent with your brand identity. Upon final approval, materials will be processed and delivered for the launch. Moving forward, it’s important that your brand is constantly monitored and delivering the right message, as consistency will build brand trust and customer loyalty. MeauxGul also offers social media marketing and public relations to help monitor your brand’s reputation, raise public awareness, and increase sales.
If you’re not acquiring new business on social media, why does your brand even need it? Customer acquisition is a constant goal. Based on your campaign goals, an acquisition could mean a new email registrant, a new website visitor, a purchase, an app download, a video viewer, a new patient, a music stream, etc. After we acquire a customer, the work isn’t over; we must have a customer retention plan in place to keep those customers coming back. MeauxGul will update contact lists and craft follow-up materials to ensure customers keep your brand in mind.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA DESIGN
DISPLAY & SIGNAGE
PRINTED & DIGITAL BROCHURES