ADRIAN MARCEL

ABOUT

Adrian Marcel is an R&B singer and songwriter signed to Universal Republic. In 2013, Adrian Marcel released his first mixtape titled, 7 Days of Weak which was presented by Grammy Award winning musician and producer Raphael Saadiq.

PROBLEM

With the upcoming release of Adrian Marcel’s debut single, Universal Republic was seeking a digital marketing team to build the awareness of Adrian Marcel’s current project, increase engagement rates and convert those numbers into single downloads.

SOLUTION

MeauxGul partnered with Roundabout Marketing to build an engagement strategy prior to the release of Adrian Marcel’s debut single ‘2AM’ featuring Sage The Gemini. The marketing strategy targeted fans of similar artists with tactics to increase engagement and brand awareness, involving both online and offline efforts.

RESULTS

Adrian Marcel’s single ‘2AM’ featuring Sage the Gemini sold 13K copies and peaked at #13 on Billboard R&B/Hip Hop Charts and Top 5 on the iTunes R&B Singles Chart.

The official video for ‘2AM’ featuring Sage the Gemini reached over 12MM views on VEVO.

Adrian Marcel’s Twitter followers increased by 40% to 57K.

PROJECT DETAILS

CLIENT 

ADRIAN MARCEL

INDUSTRY 

Entertainment, Recording Artist

DATE 

JULY 2015

OUR ROLES 

Social Media Marketing

FOLLOW ONLINE 

www.adrianmarcel.com

Nathan G. Meaux
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