ANTHONY LEWIS

ABOUT

Anthony Lewis is a Pop/R&B recording artist signed to Independent Record Label, The Chemist. Discovered on Youtube, Lewis made a name for himself covering artists like Frank Ocean and Justin Bieber. In 2014, Lewis released a successful remake of Soul for Real’s 1994 hit ‘Candy Rain.’ that garnered over 3 million views on Youtube.

CHALLENGE

Anthony Lewis is a newly signed Pop/R&B artist. With the upcoming release of his debut mixtape #TBH and his official first single “It’s Not My Fault” featuring T.I., Global Entertainment and The Chemist objectives were to build brand awareness, increase Anthony’s social audience and engagement rates to increase downloads and single sales.

SOLUTION

12 Days of Christmas Developed brand partnership with Monster Products to create Anthony Lewis’ 12 Days of Christmas viral campaign. The objective of the contest was to encourage fans to share Anthony’s ‘TBH’ mixtape release. 12 Days of Christmas was promoted through social media and blogger outreach, collaborating some of the top urban websites including SOHH and Rap Up. MeauxGul, LLC. drafted various predetermined messages for fans to share across social media in attempt to win Monster Products and autographed merchandise from Anthony Lewis. Winners were chosen daily.

RESULTS

Anthony Lewis’ single ‘It’s Not My Fault’ featuring T.I. garnered over 1MM video views.

’12 Days of Christmas’ contest helped boost Anthony Lewis’ single ‘It’s Not My Fault’ to #5 on Billboard’s Twitter Emerging Artist Chart.

Anthony Lewis’ social media engagement increased drastically within three months, Twitter (58% increase in followers), Facebook (51% increase in likes), Instagram (39% increase in engagement rates – likes/comments).

PROJECT DETAILS

CLIENT 

ANTHONY LEWIS

INDUSTRY 

Entertainment, Recording Artist

Date 

3/10/2015

OUR ROLES 

Social Media Marketing, Mobile Advertising

FOLLOW ONLINE 

http://anthonylewismusic.com/

Nathan G. Meaux
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