NEFFEX

ABOUT

NEFFEX is a duo from Southern California. In 2016, the two members – Bryce Savage [vocals] and Cameron Wales [guitar, DJ] — decided to releases 100 new songs in 100 weeks. By 2018, the groups fan base exploded, leading to their debut EP, ‘Fight Back: The Collection.’

CHALLENGE

After partnering with MeauxGul, LLC. on their first two music projects, Best of Me: The Collection (2019), and Fight Back: The Collection (2018), NEFFEX  was looking to build on the momentum of their previous projects, and release a new EP, their second music project of 2019, titled ‘Q203.’  

SOLUTION

MeauxGul, LLC. drafted a social media and advertising strategy to maximize NEFFEX’s budget focusing on music streams across Spotify and video views across social media (Facebook, Instagram and Youtube) . In doing so, MeauxGul, LLC. leveraged two years of fan data collected from previous projects running various split tests – testing audience ad sets, and ad creatives.  MeauxGul also created social assets to promote singles ‘Without You’ and ‘Want Me.’ 

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RESULTS

  • Single ‘Without You’ reached over 2M Views on Youtube within the first month. 
  • Average Cost Per Video View reached $.002. 
  • 2M Impressions, 595K Fans Reached  with 40% of Video Viewers watched 100% of campaign videos across social media. 

PROJECT DETAILS

CLIENT 

NEFFEX

INDUSTRY 

Music

DATE 

November 2019

OUR ROLES 

Advertising / Paid Media, Social Media, Content Creation

Nathan G. Meaux
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