NEFFEX is a duo from Southern California. In 2016, the two members – Bryce Savage [vocals] and Cameron Wales [guitar, DJ] — decided to releases 100 new songs in 100 weeks. By 2018, the groups fan base exploded, leading to their debut EP, ‘Fight Back: The Collection.’
After partnering with MeauxGul, LLC. on their first two music projects, Best of Me: The Collection (2019), and Fight Back: The Collection (2018), NEFFEX was looking to build on the momentum of their previous projects, and release a new EP, their second music project of 2019, titled ‘Q203.’
MeauxGul, LLC. drafted a social media and advertising strategy to maximize NEFFEX’s budget focusing on music streams across Spotify and video views across social media (Facebook, Instagram and Youtube) . In doing so, MeauxGul, LLC. leveraged two years of fan data collected from previous projects running various split tests – testing audience ad sets, and ad creatives. MeauxGul also created social assets to promote singles ‘Without You’ and ‘Want Me.’
Single ‘Without You’ reached over 2M Views on Youtube within the first month.
Average Cost Per Video View reached $.002.
2M Impressions, 595K Fans Reached with 40% of Video Viewers watched 100% of campaign videos across social media.
Advertising / Paid Media, Social Media, Content Creation
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