Our 5-Step Process Will Create, Maintain and Protect Your Brand’s Reputation
AWARENESS | EDUCATION | INFLUENCE | PROMOTE GOODWILL | SUSTAINABILITY
4 STEPS TO DRIVING A RESPONSIVE PR CAMPAIGN
RESEARCH AND ANALYSIS
The most successful PR campaigns begin with a clear understanding of the target audience’s behavior: What is important to them? How do they prefer to communicate? Where do they go to get information? In what form do they want to receive this information? Overall, PR is about discovering what motivates your audience to take action! During the R&A, MeauxGul will help define your target audience, establish your campaign’s purpose, goals, and key messages, and develop a strategy with your organization’s core values in mind.
After defining the behavior of your target audience, it’s time to develop your campaign materials. During this process, we will create content and organize the delivery processes. It’s our responsibility and promise to develop noteworthy and compelling content that will attract the attention of your audience through various mediums and outlets.
Active communication is the most important element of a powerful public relations campaign. After your content has been developed, MeauxGul will begin promoting this content through predetermined channels. We will also follow up with relevant media outlets to make sure they have all materials necessary to cover stories about or related to your brand.
FEEDBACK AND EVALUATION
Evaluating the success of your campaign is vital for restructuring current and future efforts. Once we promote goodwill, it’s vital to sustain the company’s image by asking pointed questions: Has your audience been responsive? What are they saying? What can be changed to run the campaign more efficiently? Are influential leaders sharing the content? Most importantly, did we achieve our objective? The key is to listen and make adjustments accordingly. MeauxGul will provide these answers, monitor and report all daily press, and, at the end of your PR campaign, provide your company with a comprehensive report.