SOCIAL MEDIA MARKETING
Our 5-Step Process Will Turn Your Brand Into An Influential Leader
EXPOSURE | INFLUENCE | ENGAGEMENT | CONVERSION | CUSTOMER RETENTION
5 STEPS TO BECOMING POWERFUL ON SOCIAL MEDIA
USER RESEARCH AND COMPETITIVE ANALYSIS
Understanding your audience and their online behavior is the first step to building exposure and acquiring customers on social media. Where are they located online? When are they most active? What Call-To-Actions grab their attention? Which brands currently have their attention and what attracts them to those brands? With social media, studying your competitors’ and users’ behavior has never been easier. Through extensive research, MeauxGul will empower your brand with the necessary tools to successfully compete in your industry.
SOCIAL MEDIA STRATEGY AND CAMPAIGN GOALS
Your brand must know where it is headed in order to develop a strategy that converts into customers and/or purchases. Drafting campaign goals will make it easier to measure the effectiveness of each campaign and calculate a social media campaign’s Return On Investment. Whether you’re looking to increase customers, email subscriptions, website visitors, sales, downloads and/or video views, MeauxGul will craft a social media strategy specific to those goals.
Let’s refer back to your User Research and Competitive Analysis—what content does your audience enjoy? Time for us to start creating! A successful campaign strategy requires curating and developing shareable content. Informative and shareable content will turn your brand into an influential leader overnight. MeauxGul’s experienced team of graphic designers, videographers, photographers, and app developers will craft content necessary to place your brand ahead of the competition.
COMMUNITY MANAGEMENT AND ENGAGEMENT
Once your brand starts delivering great content, you will begin to notice an increase in user interactions. How will you answer specific questions and respond to product or service issues? Though User Engagement (UE) is an often-overlooked metric, MeauxGul takes advantage of UE statistics to develop successful engagement strategies that streamline the customer acquisition and conversion phase while bringing clarity to users and meeting campaign goals.
If you’re not acquiring new business on social media, why does your brand even need it? Customer acquisition is a constant goal. Based on your campaign goals, an acquisition could mean a new email registrant, a new website visitor, a purchase, an app download, a video viewer, a new patient, a music stream, etc. After we acquire a customer, the work isn’t over; we must have a customer retention plan in place to keep those customers coming back. MeauxGul will update contact lists and craft follow-up materials to ensure customers keep your brand in mind.
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
“MeauxGul was a great addition to Break’s team for the launch of two of our artist’s records. It’s so important for an artist to be accessible and engaging online and MeauxGul, LLC. really helped take their web presence to the next level through different social media platforms. MeauxGul was able to create meaningful followers, exciting conversation and catered to the needs of each individual artist and their audience. The employees of MeauxGul are so easy to work with, patient when you don’t understand certain technological things, and always available for last minute posts or needs.”Sophie Dupin
“MeauxGul, LLC. has been instrumental in helping us devise and execute a social media strategy for my artist The Reasn and has managed to grow the online fanbase across all social media platforms by thousands of real, targeted and engaged fans within only a few months. The MeauxGul team is very knowledgable with Facebook and Twitter Advertising, as well as Instagram fanbuilding platforms. We have valued their professionalism, advice on social media messaging and ability to adjust quickly to the artist’s marketing/promotional campaigns, and receive detailed monthly status updates on the developments of our campaign.“Christine Hufenbecher
“My company Roundabout Marketing has been collaborating with MeauxGul, LLC. on various projects including Mike Epps and Christina Milian. Their knowledge of digital marketing overall has helped tremendously – creating social campaigns, curating content, and building active and engaging fanbases for all of our clients. The MeauxGul team is extremely proactive, organized and most importantly dependable. If you’re looking for an agency that’s going to provide you with results, available around the clock to meet your needs and exceed your expectations, MeauxGul is the right agency for you.“Charley Greenberg