A great fitness instructor will push clients to reach their greatest potential and wellness goals; this is similar to a social media manager. A successful social media campaign requires planning & development, repetition, consistency and discipline. Add the following common fitness tips to your social media strategy and get results!
Create A (Workout) Plan
As you know, true fitness success requires preparation. This statement holds true to social media as well. When developing your social media strategy, just like your workout plan you must create S.M.A.R.T. objectives:
Specific. Be very clear about what you would like to see happen.
Measurable. You need to be able to track and analyze your objective and outcome.
Attainable. A challenging objective is encouraged. However, it needs to be reasonable.
Realistic. Do you have the resources necessary to achieve this goal? Or do you have access to someone who does? If not, it’s probably not realistic.
Time Bound. Deadlines are vital to encourage urgency, growth and improve organizational skills.
Train with Consistency
Exercising with consistency is vital for your physical and mental well-being. Sporadic training sessions are ineffective and can do more harm than good to your body.
Benefits of consistency in fitness and social media:
Consistency increases fitness level and brand awareness.
Consistency improves health and brand trust.
Consistency generates a greater sense of mental well-being and lead opportunities.
Editorial calendars, similar to workout plans are essential when building consistency within your social media strategy. An editorial calendar will help map out all content ideas and topics throughout the month including titles, deadlines for materials, authors, CTAs, hashtags and delivery methods. When producing content be sure to follow these rules:
- Have a voice your audience can identify with.
- For every post you create, engage five times more.
- Use one piece of content to promote another.
- Recycle your greatest content.
- Provide help and assistance.
- Exercise the 80/20 rule.
Fitness trainers will only notice results through consistency; this also applies to social media. Consistency will provide customers with a sense of confidence, satisfaction and security. In order to build brand loyalty online you must be consistent in your content, customer service and tone.
Each exercise performed during training requires proper form and posture to reduce the chances of serious injuries. Learning proper habits from the start will also promote success at a greater rate. Social media managers must understand how to employ each platform effectively without causing damage to their brand’s reputation. Keep in mind, it’s not about producing the largest quantity of reps or postings. When you are striving to gain, it’s all about reaching that 100% intensity level with quality reduced reps. One exceptional piece of content will outweigh five typical status updates. Execute proper form and take these highly suggested practices into consideration:
- Tweets that contain fewer than 100 characters receive 17% higher engagement rates than longer tweets.
- Facebook posts with photos generate 53% more likes and 104% more comments than text-based posts.
- Placing links one-quarter of the way into your tweets generate the highest CTR (click-through rate).
- Instagram photos receive higher interactions than videos, averaging 37 to 24 interactions per 1000 followers.
- Internet marketing videos on YouTube are more than 50 times likely to receive natural page ranks than ordinary text pages.
Change Your Workout Cycle
The human body is very adaptive and can adjust to stress quickly. When a trainer reaches their fitness plateau, they must shock their muscles to reactivate gain. At some point, your social media strategy will reach its plateau, and modifications will be necessary. The average person has an attention span of 8 seconds. Your audience will become detached immediately with redundant material. The goal is to reinvent your content frequently, but remain committed to your established objective(s). Social media is all about trial and error – post at multiple times throughout the day, reposition your copy, use different graphics and create various CTAs. Tracking analytics through HootSuite, Google Analytics, Sales Force and Sprout Social will help determine which strategies have performed the greatest. Repurpose what works and eliminate what does not.
Replenish and Refuel Your Body
While undergoing training, the body is burning calories, losing carbohydrates and tearing muscles. Replenishing your body after a strenuous workout is critical. It is advised you eat within 90 minutes of training, but the sooner, the better. This same rule applies to your social media response rate. Response time expectations are continuously becoming more demanding. Would you want those countless hours of building and developing incredible content to go to waste? Silence leads to losing customers. According to the Social Habit research report, 32% of customers who have used social media to contact a brand, product or company expect a response within 30 minutes. Nourish customer relationships and increase brand loyalty.
In a world where everything is now one-click away, patience is a virtue. Rome wasn’t built in a day and neither will your social media audience. Remember, consistency is key. On average, it takes three to six months before brands and companies begin noticing a shift in their social media presence. Begin exercising your strategy daily and you will notice results. Patience is essential for success.
Now that you have these six fitness tips it’s time to kick your social media strategy in high gear. Download our FREE whitepaper 4 Steps To An Effective Social Media Campaign.
Within this white paper you will learn how to:
- Establish Social Media Teams & Guidelines.
- Create and Measure Objectives/Goals.
- Determine and Locate Your Target Audience.
- Develop Valuable Content With A Consistent Tone.