ADRIAN MARCEL
ABOUT
Adrian Marcel is an R&B singer and songwriter signed to Universal Republic. In 2013, Adrian Marcel released his first mixtape titled, 7 Days of Weak which was presented by Grammy Award winning musician and producer Raphael Saadiq.
PROBLEM
With the upcoming release of Adrian Marcel’s debut single, Universal Republic was seeking a digital marketing team to build the awareness of Adrian Marcel’s current project, increase engagement rates and convert those numbers into single downloads.
SOLUTION
MeauxGul partnered with Roundabout Marketing to build an engagement strategy prior to the release of Adrian Marcel’s debut single ‘2AM’ featuring Sage The Gemini. The marketing strategy targeted fans of similar artists with tactics to increase engagement and brand awareness, involving both online and offline efforts.
RESULTS
Adrian Marcel’s single ‘2AM’ featuring Sage the Gemini sold 13K copies and peaked at #13 on Billboard R&B/Hip Hop Charts and Top 5 on the iTunes R&B Singles Chart.
The official video for ‘2AM’ featuring Sage the Gemini reached over 12MM views on VEVO.
Adrian Marcel’s Twitter followers increased by 40% to 57K.
PROJECT DETAILS
CLIENT
ADRIAN MARCEL
INDUSTRY
Entertainment, Recording Artist
DATE
JULY 2015
OUR ROLES
Social Media Marketing