ALEX ALEXANDER
ABOUT
Alex Alexander is an International EDM/ Pop Recording Artist and one of the first independent musicians to join our MeauxGul U – Music Marketing Program for Independent Musicians.
CHALLENGE
Currently located in Australia, Alex Alexander was looking for a social media company to help increase his social audience and improve his fan engagement across social media and throughout the United States.
SOLUTION
The MeauxGul Agency drafted a digital marketing toolkit which included a social media audit, target market analysis and competitive analysis. The information gathered help The MeauxGul Agency and Alex Alexander draft an engagement and content strategy to build his fanbase across Instagram. The overall plan included location-based marketing, an optimized content schedule, and a keyword strategy mirroring the conversations of fans within his target demographic.
RESULTS
Within three months, Alex Alexander’s Instagram audience increased by 46% overall from 28,100 to 41,000 (currently increasing by 1,400+ weekly), while his overall engagement rate nearly doubled from 1.2% to 2.2% steadily increasing month-to-month.
PROJECT DETAILS
CLIENT
ALEX ALEXANDER
INDUSTRY
EDM/Pop Recording Artist, Songwriter
DATE
03/28/2017
OUR ROLES
Social Media Audience and Fan Building, Community Management