CHRISTINA MILIAN
ABOUT
Christina Milian is a Grammy-Nominated Singer, Songwriter, Actress and Entrepreneur. With three studio albums, six top 10 singles, and countless movie and television appearances, Christina Milian has developed an international brand lasting over fifteen years.
CHALLENGE
With the release of Christina Milian’s “4U” EP, and forthcoming projects including the second season of her reality show ‘Christina Turned Up’ on E! FOX original series ‘Grandfathered’ and multiple partnerships, Christina Milian was seeking a digital marketing and branding strategy to combine her various projects. Christina Milian’s ‘4U’ EP was also noted as a reintroduction to music, after releasing her last album “So Amazin'” nearly one decade ago.
SOLUTION
MeauxGul crafted various strategies lasting the entire fourth quarter including a 4-part ‘4U’ EP video teaser initiative, live twitter chats, video streaming via Periscope, EP release countdown and #Xmas4U Holiday Campaign. With Christina’s EP titled ‘4U’, the #Xmas4U holiday campaign encouraged fans to upload pictures of their families on Instagram with a caption describing what the holidays means to them. The ten winners of the contest received Christmas trees and other holiday gifts. Christina Milian also surprised one lucky winner with a visit.
RESULTS
Christina Milian’s new singles ‘Do It’ featuring Lil Wayne gained 1 million audio streams across Soundcloud.
#Xmas4U Holiday Campaign reached 18 million impressions, 222,000 video views and 390 Instagram user entries.
‘4U’ 4-Part EP Teasers generated 328,000 video views across social media.
PROJECT DETAILS
CLIENT
CHRISTINA MILIAN
INDUSTRY
Entertainment, Recording Artist
DATE
12/15/2015
OUR ROLES
Social Media Marketing, Public Relations, Influencer Outreach, Content Development and Curation