JUSTIN JESSO
ABOUT
Justin Jesso is a Grammy nominated independent recording artist. To date, the Chicago native had released one solo album and toured internationally, opening for acts such as Jordin Sparks and Jesse McCartney.
CHALLENGE
Justin Jesso was slated to appear as a feature on Kygo’s new EP and track titled, “Stargazing,” which eventually became the official lead single from the EP. This was Justin Jesso’s first commercially released song. At the time, he had little social media presence and needed to quickly brand and build his social media audience and engagement.
Justin wanted to partner with a digital marketing company in order to capitalize on the release of the single and corresponding international tour – two weeks before the planned street date.
SOLUTION
Kygo’s success had already amassed him a huge social media audience; The MeauxGul Agency developed a digital marketing strategy for Justin Jesso that placed an emphasis on Social Engagement — driving Kygo fans to Justin Jesso’s social media accounts.
Another important piece of Kygo’s digital strategy was paid media. The Meauxgul Agency created local awareness campaigns targeting various International Arenas based on Kygo and Jesso’s “Kids In Love” Tour (Dublin, London, Toronto, Finland, Paris, Washington DC, Brooklyn and more).
Custom audiences were also created that included fans within a 10-mile radius of performance locations, Justin’s Facebook and Instagram Engagers, and users attending various music festivals where Justin had previously performed.
Lastly, The MeauxGul Agency also utilized various engagement strategies specifically targeting engagers of content that included both Kygo and Justin Jesso.
RESULTS
- Justin Jesso’s social media audience increased 287% from 13.3K to 51.3K within six months
- Justin Jesso’s overall social media engagement increased 465% – reaching nearly 500K fan engagements.
- Kygo and Justin Jesso’s single “Stargazing” reached top 10 in various countries including Netherlands, Sweden, Switzerland, Belgium, and Norway.
- To date, the official music video for “Stargazing” has over 96 million views on VEVO and 288 million streams on Spotify.
PROJECT DETAILS
CLIENT
JUSTIN JESSO
INDUSTRY
Entertainment, Recording Artist
DATE
JULY 2018
OUR ROLES
Social Media Marketing, Paid Media, Audience Building