MIKE EPPS
ABOUT
Mike Epps is a stand-up comedian, actor, film producer and writer from Indianapolis, ID. Best known for his role as Day-Day Jones in Next Friday and its sequel Friday After Next, Epps has also appeared in various television shows and films including How High, Sparkle, The Sopranos, Being Mary Jane, Bessie, The Hang Over, Soul Men and HBO’s Def Comedy Jam.
CHALLENGE
With the season premiere of Starz “Survivors Remorse” and upcoming projects including the Richard Pryor biopic, ABC’s original series ‘Uncle Buck’ and Netflix’s ‘Don’t Take It Personal’ Comedy Special, Mike Epps marketing objectives were to monetize his social channels, increase website visitors, engagement rates, and establish a consistent voice across social media.
SOLUTION
MeauxGul worked alongside Digital Mavericks and Roundabout Marketing to develop a content strategy monitoring trending topics across the web to both curate and create relatable content and monitor specific keywords. MeauxGul also developed engagement initiatives to increase Mike Epps audience engagement across social media.
RESULTS
Increased Monthly Page Likes by 76% in three months, totaling 5.6 million.
Increased Monthly Impressions by 34% reaching over 1 billion monthly.
10M Pageviews by 5 million+ users monthly.
75M video views monthly.
PROJECT DETAILS
CLIENT
MIKE EPPS
INDUSTRY
Entertainment, Actor
DATE
01/20/2017
OUR ROLES
Social Media Marketing, Copywriting, Content Development and Curation