YOUR MUSIC COMPANY
ABOUT
Your Music Company (YMC) is the first US crowd-funding platform integrating a record label where music artists and fans make money together.
CHALLENGE
With the crowd-funding industry becoming oversaturated and the company being in the start-up phase with very little exposure, Your Music Company objectives were to increase brand awareness, website visitors, and artist registrations.
SOLUTION
Establish a content marketing strategy that educates independent musicians, provide value and reposition YMC’s brand as the “new music business.” MeauxGul conducted a survey of 100 independent musicians discussing issues they face daily, and all questions and concerns they have relating to YMC’s crowd-funding model. After collecting this information, MeauxGul outlined a content strategy that provided solutions to these issues and educated indie musicians on the benefits of joining Your Music Company. The overall content marketing strategy included blog articles shared across social media, newly redesigned FAQ page, advertising, and marketing collateral. MeauxGul also assisted in the redesign of YMC’s official website and logo design.
RESULTS
Your Music Company’s website traffic increased with over 15,000 artists visiting their crowdfunding platform within the first five months.
MeauxGul content marketing strategy increased Your Music Company’s blog reach by 20K monthly visits.
Your Music Company’s artist sign-ups increased over 500% with 1000 registered on the company’s website within the first five months.
PROJECT DETAILS
Client
YOUR MUSIC COMPANY
Industry
Start Up / Crowd-Funding
Date
December 2015
Skills
Social Media Marketing, Copywriting, Branding , Content Marketing and Advertising