In celebration of Women’s History Month, MeauxGul, LLC. and client, Ruth E. Carter have created a new dance challenge #WomenDancingTogether giving women a reason to come to together in the name of dance. After her groundbreaking win as the first African-American woman to win an Oscar for Best Costume Design for Marvel’s “Black Panther,” Ruth E. Carter wanted to share the spotlight with other women and celebrate what it means to be a woman. The #WomenDancingTogether campaign aims to show the strength and solidarity of women in their lives and careers by coming together and letting the world know “when women come together anything is possible.”

Celebrities have joined in on the fun, being tagged by each other and passing positive messages to women around the world. Ms. Carter spurred the initiative, first uploading a video of her lip-synching and dancing to Beyonce’s “Run The World (Girls),” holding her Oscar statue and wearing the cape from the formal gown worn during her historic win at the 2019 Academy Awards. To get the campaign kicked off, Ms. Carter tagged Gabrielle Union, Halle Berry, Angela Bassett, Tasha Smith, and Lupita N’yongo – encouraging them to upload a video dancing and/or lip syncing to their favorite Women’s Empowerment song, and then tag three women who inspire them.

Actress Gabrielle Union was one of the first to answer Ms. Carter’s call – uploading a video of her lip syncing to Mary J. Blige’s “Not Gon’ Cry,” and holding her precious bundle of joy Kaavia James Union Wade. Gabrielle Union’s song choice highlighted the strength of a woman, mentioning “We have all been through something in this life. We’ve all fallen and didn’t want to get up. We’ve had our hearts broken. We’ve all experienced failures. All women share these common truths and we can ALL rise when we stick together and uplift each other.”

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Thank you @therealruthecarter for starting this challenge to finish out #WomensHistoryMonth in a fun way while showing the world anything is possible when women unite! So I stretched my hips and accepted this challenge of singing, dancing, and lip syncing to my favorite female empowerment song! We have all been through something in this life. We've all fallen and didn't want to get up. We've had our hearts broken. We've all experienced failures. All women share these common truths and we can ALL rise when we stick together and uplift each other. Let's keep this going and laugh and have fun along the way. I nominate @chrissyteigen @jessicaalba and @traceeellisross to keep this challenge going! 🎵 @therealmaryjblige #WomenDancingTogether #WomenDancingTogetherChallenge

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Legendary actress/producer Halle Berry followed Gabrielle Union uploading her video with the caption, “Thank you @therealruthecarter for challenging me this #WomensHistoryMonth to dance like I damn well please” and she raised the bar with her very own choreography to Destiny Child’s “Survivor” – dedicating her post to “incredible female survivors.”

Many fans, prominent celebrities, actors and even musicians have all joined in on the fun, such as Angela Bassett, Reese Witherspoon, Kelly Rowland, Mindy Kaling, Tina Lawson, Vivica A. Fox, Sheila E., Lisa Raye, Tasha Smith and more. The campaign “#WomenDancingTogether for #WomensHistoryMonth” was also featured on various media outlets including Good Morning America, Access Hollywood, Harper’s Bazaar, People, E!, Time and Ebony, to name a few.

MeauxGul’s expertise in digital strategy, social media, content management, and brand identity come to bear with the success of this campaign, and we’re proud to power the social channels of such clients as Ruth E. Carter — who are not only changing the world for themselves but others.